We are the global
product and growth marketing firm for climate start-ups.
build
Cut through the noise.
- Identify ideal customer cohorts, needs and behaviors
- Define high-scale market opportunities
- Prioritize GTM considerations and entry options
Structure, without rigidity.
Tested, proven, but bespoke.
Relentlessly curious, without the
analysis paralysis.
Focus
Stay customer obsessed.
- Map ideal customer to the product
- Rank features for minimum lovable product
- Develop and test Storytelling that Sells
Expand
Realize smart growth.
- Empower data-driven decision making
- Find and capture the highest quality leads
- Scale product adoption
Because we believe everyone deserves an equitable future on a thriving planet.
Business Builders
We amplify your superpowers and help you focus them on accelerating growth.
Visionary Doers
We dive in and do the work with you, helping you see the pitfalls before you fall into them.
Chaos Minimizers
Our tool set reduces thrash and strengthens teams without overburdening them.
Clients tell us we sit at the intersections of no-b.s. and genuinely kind humans, results obsessed and freakishly flexible. We’ve founded companies, built teams and businesses to scale, and know what it takes to bring climate technology to market. So, reach out, we can help.
JANE SCHACHTEL
Founder, Skier
No-Fluff Marketer
Jane Schachtel
Co-Founder, Skier
No-Fluff Growth Marketer
Jane has spent 20+ years as a marketing executive building and scaling technology brands and businesses. At Meta, she built and scaled the tech business’ go to market solutions, resulting in the fastest revenue growth across six businesses. At Intuit, (Digital Insight) Jane conceptualized and launched a new brand and go to market strategy, ultimately aiding in total valuation growth from $600M to $1.35B, with an Intuit exit in under two years. Jane has advised climate startups for years, but making the industry her full time job is a dream come true because she believes that everyone, deserves an equitable future on a thriving planet.
“Blue Cascade brings their start-up and big tech expertise to work on everything from our retention strategy to pitch coaching and brand storytelling. They’re highly effective and we’ve seen great results.”
ELIZABETH LANDAU
Co-Founder
Green Portfolio
“Blue Cascade provided the critical plans and tactics we needed to build an effective go to market strategy. From their work on our ideal customer and storytelling to optimizing our lead generation and the sales and marketing funnel, COI Energy is poised for its next stage of growth.”
RAMONA HOLLIE-MAJOR
COO
COI Energy
“Blue Cascade jumped in and immediately started delivering value. They brought focus, learnings and structure to our product launch, ensuring everyone was pull in the same direction and meeting critical goals.”
WILL WISEMAN
CEO & Co-Founder
Climatize
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